01
COMPETITIVE INTELLIGENCE
competitive intelligence
Always-on CI programmes backed by expert interviews, channel checks and structured tracking.
Fifteen ways to use a network.
Most clients don't come to us asking for "expert calls." They come asking how to size a market, win back a customer, validate a thesis or test a price. Here are the fifteen disciplines we support most.
- Disciplines
- 15
- Format
- Project or programme
- Entry
- From €8,000
- Last refreshed
- Q1 2026
01/All Use Cases15 disciplines
02
MARKET SIZING
market sizing
Bottom-up TAM/SAM/SOM validated by operators in the category.
03
NEW MARKET ENTRY
market entry research
Localized expert interviews, channel checks and regulatory research for expansion decisions.
04
M&A DUE DILIGENCE
M&A due diligence
Pre-LOI and pre-close primary research for strategic and financial acquirers.
05
COMMERCIAL DUE DILIGENCE
commercial due diligence
Buy-side and sell-side CDD built on operator and customer interviews.
06
VOICE OF CUSTOMER
voice of customer
Programmatic third-party customer interviews — feedback your customers won't give you directly.
07
WIN-LOSS ANALYSIS
win loss analysis
Independent win-loss programmes — 15 to 50 interviews per quarter, with structured findings.
08
PRICING RESEARCH
pricing research
Customer and channel interviews to test pricing, packaging and discount structures.
09
CHANNEL & DISTRIBUTION
channel research
Distributor, reseller and broker interviews mapping channel economics and dynamics.
10
MANAGEMENT REFERENCE CHECKS
management reference checks
Off-list reference calls with former colleagues, customers and partners.
11
INVESTMENT THESIS VALIDATION
investment thesis validation
Test the assumptions underlying your investment thesis before you commit capital.
12
PRODUCT LAUNCH RESEARCH
product launch research
Validate positioning, pricing and channel strategy before launch.
13
CUSTOMER RESEARCH
customer research
Programmatic and ad-hoc customer interviews across B2B and B2C verticals.
14
REGULATORY & POLICY
regulatory research
Ex-regulators, policy specialists and industry counsel on demand.
15
SUPPLIER & PROCUREMENT
supplier research
Supplier interviews, procurement panels and category buyer surveys for vendor selection.
Not sure which fits? Tell us the decision.
We'll recommend the right discipline — or tell you it's not us.
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