- Q.01
- Q.02
- Q.03
- Q.04
How do partners actually rank our programme vs competitors?
Where's our channel economics out of line with what's working?
What would partners do differently if they ran our programme?
Where are we losing channel share and why?
Channel and Distribution Research
Channel-led businesses live and die by partner economics — and most internal teams can't see what their partners actually think. Direct distributor and reseller interviews surface the channel reality your CRO won't get from QBRs.
- Discipline
- channel research
- Pricing
- €12,000–€40,000 / project
- Timeline
- 3–5 weeks
- Format
- Project or programme
01/What It IsDiscipline definition
Channel research interviews distributors, resellers, brokers and other intermediaries to map channel economics, partner satisfaction, competitive partner activity and category-level distribution dynamics.
02/When To Run It4 trigger moments
- +Channel partner economics feel off but you can't quite prove why
- +Considering a direct vs indirect channel shift
- +Entering a new market and need to map the partner landscape
- +Annual channel programme refresh — what's the partner sentiment?
03/How FieldSignal DeliversOur approach
- +8–25 distributor/reseller/broker interviews per project
- +Channel economics benchmarking against competitor partner programmes
- +Partner satisfaction structured assessment
- +Distribution-shift recommendations grounded in operator interviews
04/Sample Questions4 examples
05/Pricing & TimelineHonest ranges
05.1
Pricing range
€12,000–€40,000 / project
Range reflects project size and complexity. Smaller engagements possible — ask.
05.2
Timeline
3–5 weeks
Accelerated timelines available for live transactions or competitive launches.
06/Related Disciplines3 suggestions
01
COMPETITIVE INTELLIGENCE
competitive intelligence
Always-on CI programmes backed by expert interviews, channel checks and structured tracking.
15
SUPPLIER & PROCUREMENT
supplier research
Supplier interviews, procurement panels and category buyer surveys for vendor selection.
03
NEW MARKET ENTRY
market entry research
Localized expert interviews, channel checks and regulatory research for expansion decisions.
Run channel research with us. Brief in 24h.
We'll tell you if the discipline doesn't fit the decision.
Contact Us →