Top-down market sizing from analyst reports tells you nothing about whether the market is actually buyable. We build bottom-up TAM/SAM/SOM by talking to operators, distributors and customers — and we'll tell you when the available data doesn't support a credible number.
Bottom-up market sizing reconstructs market value from operator economics — typical customer cohort sizes, average deal values, conversion rates — rather than top-down extrapolation from analyst reports.
What's the actual addressable segment, by customer archetype?
What's a typical deal value and contract length in this category?
How fragmented is the category — top 10 control X% of share?
What does realistic 3-year category CAGR look like at category Y?
€8,000–€25,000 / project
Range reflects project size and complexity. Smaller engagements possible — ask.
2–4 weeks
Accelerated timelines available for live transactions or competitive launches.
Test the assumptions underlying your investment thesis before you commit capital.
Localized expert interviews, channel checks and regulatory research for expansion decisions.
Always-on CI programmes backed by expert interviews, channel checks and structured tracking.