- Q.01
- Q.02
- Q.03
- Q.04
Which assumption in the thesis is most likely to break?
What would have to be true for the thesis to fail?
Where do operators in the category disagree with our view?
How would the picture change if assumption X were 20% off?
Every investment thesis is a stack of assumptions. Most get tested only after the cheque is signed. Pre-IC validation runs structured expert and customer research against the 3–5 most fragile assumptions — and tells you when one of them is wrong.
Investment thesis validation is the discipline of identifying the 3–5 most fragile assumptions in an investment thesis, then running targeted primary research against each to test, support or kill them before capital is committed.
Which assumption in the thesis is most likely to break?
What would have to be true for the thesis to fail?
Where do operators in the category disagree with our view?
How would the picture change if assumption X were 20% off?
€12,000–€40,000 / thesis
Range reflects project size and complexity. Smaller engagements possible — ask.
2–4 weeks
Accelerated timelines available for live transactions or competitive launches.
Pre-LOI and pre-close primary research for strategic and financial acquirers.
Buy-side and sell-side CDD built on operator and customer interviews.
Bottom-up TAM/SAM/SOM validated by operators in the category.