Most CI programmes inside companies are either glorified press-release tracking or one-off projects that go stale. Ours is built on continuous operator interviews, channel checks and structured tracking — refreshed quarterly, briefed monthly.
Continuous competitive intelligence is the discipline of structurally tracking the competitive landscape via primary sources — operators, channel partners, customers, ex-employees — rather than secondary press and analyst coverage.
How is competitor X really winning deals against us in segment Y?
What's the realistic timeline for them to launch in our core market?
Where are their customers actually unhappy?
What does their channel economics look like vs ours?
€18,000–€60,000 / year subscription
Range reflects project size and complexity. Smaller engagements possible — ask.
Quarterly refresh, monthly briefings, continuous
Accelerated timelines available for live transactions or competitive launches.
Bottom-up TAM/SAM/SOM validated by operators in the category.
Distributor, reseller and broker interviews mapping channel economics and dynamics.
Independent win-loss programmes — 15 to 50 interviews per quarter, with structured findings.