- Q.01
- Q.02
- Q.03
- Q.04
Is our positioning landing the way we think it is?
What's the realistic price the target customer would pay?
What channel friction will we hit that we haven't designed for?
Which adjacent products will buyers compare us to?
Product Launch Research
Product launches fail mostly on positioning and channel — not on product. Pre-launch research with target customers and channel partners surfaces the assumptions you got wrong while there's still time to fix them.
- Discipline
- product launch research
- Pricing
- €15,000–€45,000 / project
- Timeline
- 3–5 weeks
- Format
- Project or programme
01/What It IsDiscipline definition
Product launch research validates positioning, messaging, pricing and channel strategy through customer and channel interviews — designed to identify launch-killing assumptions before the launch happens.
02/When To Run It4 trigger moments
- +Pre-launch: positioning and messaging needs customer-tested validation
- +Pre-launch: channel partners need to confirm appetite and economics
- +Major product update: testing the new framing with the existing base
- +Re-launch: previous launch under-performed and needs course-correction
03/How FieldSignal DeliversOur approach
- +Customer interviews: positioning, messaging, willingness-to-pay
- +Channel partner interviews: appetite, economics, training needs
- +Competitive teardown on adjacent or substitute products
- +Pre-launch deliverable: which assumptions held, which didn't, what to fix
04/Sample Questions4 examples
05/Pricing & TimelineHonest ranges
05.1
Pricing range
€15,000–€45,000 / project
Range reflects project size and complexity. Smaller engagements possible — ask.
05.2
Timeline
3–5 weeks
Accelerated timelines available for live transactions or competitive launches.
06/Related Disciplines3 suggestions
08
PRICING RESEARCH
pricing research
Customer and channel interviews to test pricing, packaging and discount structures.
06
VOICE OF CUSTOMER
voice of customer
Programmatic third-party customer interviews — feedback your customers won't give you directly.
09
CHANNEL & DISTRIBUTION
channel research
Distributor, reseller and broker interviews mapping channel economics and dynamics.
Run product launch research with us. Brief in 24h.
We'll tell you if the discipline doesn't fit the decision.
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