03.1
Enterprise vertical SaaS losing to a horizontal incumbent
Win Loss Analysis
Trained, third-party interviewers conducting 15 to 50 win-loss calls per quarter. We hear what your sales team can't ask and what your customers won't volunteer — the real reasons deals close, slip or go to a competitor.
- Turnaround
- Quarterly
- Pricing
- Quoted per scope
01/
When To Use
Use cases- +Sales leaders trying to diagnose pipeline conversion problems
- +Product teams who suspect they're losing on a specific feature gap
- +Marketing teams testing positioning against named competitors
- +Boards demanding independent evidence on the GTM thesis
02/
What You Get
Deliverables- +15–50 won/lost deal interviews per quarter
- +Dashboards segmented by competitor, deal size, region, stage
- +Quarterly executive briefing with themes and recommendations
- +Verbatim quotes (with consent) for internal use
03/
Sample Expert Profiles
Illustrative screening targets03.2
Mid-market fintech testing pricing positioning
03.3
Industrial software losing on procurement timelines
03.4
Marketplace product diagnosing supply-side dropoff
04/
Why Choose FieldSignal
MNPI · attestations · auditStart with a scope agreed around your decision and direct access to the researcher. Review expert profiles before scheduling. Calls include sourcing, screening and the transcript. Every call runs under the FieldSignal compliance framework — experts must be 6+ months removed from companies they discuss, no MNPI may be requested or shared, all calls are monitored, and the full audit trail is retained for 7 years.
05/
Related Services
3 suggestions01.8
VOICE OF CUSTOMER RESEARCH
Turnaround · Quarterly
Programmatic customer interviews for SaaS, fintech and industrial vendors.
01.3
EXPERT SURVEYS
Turnaround · 2–4 weeks
Targeted surveys across 20–200 screened industry participants.
01.5
CUSTOM INTELLIGENCE PROJECTS
Turnaround · 2–6 weeks
Multi-methodology engagements combining calls, panels, surveys and desk research.