03.1
Enterprise vertical SaaS losing to a horizontal incumbent
Win Loss Analysis
Trained, third-party interviewers conducting 15 to 50 win-loss calls per quarter. We hear what your sales team can't ask and what your customers won't volunteer — the real reasons deals close, slip or go to a competitor.
- Turnaround
- Quarterly
- Pricing
- From €7,500
01/When To UseUse cases
- +Sales leaders trying to diagnose pipeline conversion problems
- +Product teams who suspect they're losing on a specific feature gap
- +Marketing teams testing positioning against named competitors
- +Boards demanding independent evidence on the GTM thesis
02/What You GetDeliverables
- +15–50 won/lost deal interviews per quarter
- +Dashboards segmented by competitor, deal size, region, stage
- +Quarterly executive briefing with themes and recommendations
- +Verbatim quotes (with consent) for internal use
03/Sample Expert ProfilesRecent placements
03.2
Mid-market fintech testing pricing positioning
03.3
Industrial software losing on procurement timelines
03.4
Marketplace product diagnosing supply-side dropoff
04/Compliance FootnoteMNPI · attestations · audit
Every call runs under the same FieldSignal compliance framework — experts must be 6+ months removed from companies they discuss, no MNPI may be requested or shared, all calls are monitored, and the full audit trail is retained for 7 years.
05/Related Services3 suggestions
01.8
VOICE OF CUSTOMER RESEARCH
Turnaround · Quarterly
Programmatic customer interviews for SaaS, fintech and industrial vendors.
01.3
EXPERT SURVEYS
Turnaround · 2–4 weeks
Targeted surveys across 20–200 screened industry participants.
01.5
CUSTOM INTELLIGENCE PROJECTS
Turnaround · 2–6 weeks
Multi-methodology engagements combining calls, panels, surveys and desk research.