Pricing Research: Series A SaaS

The company was repricing on instinct, not evidence. The founders needed a real read on buyer willingness to pay, price sensitivity and the features that justified a premium, from the exact buyers they sell to. A mispriced reprice could cap growth or trigger churn.

• +Framed the research around three questions: willingness to pay, price sensitivity and premium drivers
• +Sourced ten target buyers matching the company's core segment
• +Ran structured willingness-to-pay interviews rather than open-ended feedback
• +Screened for buyers with real budget authority, not end users

• +Ten buyer interviews plus a willingness-to-pay range by segment
• +A read on which features buyers would actually pay a premium for
• +The price points most likely to trigger churn or resistance

• +The company repriced upward, but tiered the model to each segment's distinct willingness to pay
• +Two features assumed to be premium turned out to be table stakes, and were bundled
• +The reprice landed without the churn the founders had feared

This is a representative, anonymised composite of a typical startups & scale-ups engagement. Client identity is removed and the figures illustrate the format and scale of the work. They are not a record of a single named mandate. Every expert call is scoped to general market knowledge, screened for material non-public information before findings reach a deal team, and documented for audit. See our compliance framework for full detail.