Seed VC Pre-IC Diligence — Vertical SaaS

A seed fund was two weeks from an investment committee on a construction-tech company. The pitch claimed a large, underserved buyer base — but the partners had no independent read on whether the category ceiling was where the founder said it was. They needed operator ground-truth, fast, without a six-figure network retainer they could never justify at seed cheque sizes.

Client
European seed fund, sub-$100M AUM
Sector
Vertical SaaS / construction technology
Engagement
Pre-IC validation sprint
Timeline
9 working days
01/The ChallengeWhat was at stake

The fund's thesis rested on a total addressable market the founder put at tens of thousands of buyers. The partners suspected the real ceiling was far lower once you stripped out firms without the budget to sustain a full platform. With the IC date fixed, they had no time to build a research programme and no appetite for an annual subscription to a large expert network.

02/How We Approached It4 steps
03/What We Delivered3 outputs
04/OutcomeWhat it changed
5
Expert calls
Under 72h
Time to first candidate
9 working days
Sprint length
Per-deal
Commitment
05/In Their WordsAnonymised, role-based

We got operator ground-truth into the IC memo in the time we'd normally spend just finding people. The TAM number in the deck didn't survive contact with the people who'd actually sold into that market.

Partner at the seed fund
06/Anonymity & ComplianceHow this study was produced

This is a representative, anonymised composite of a typical venture capital engagement. Client identity is removed and the figures illustrate the format and scale of the work — they are not a record of a single named mandate. Every expert call is scoped to general market knowledge, screened for material non-public information before findings reach a deal team, and documented for audit. See our compliance framework for full detail.

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